Privacy Policy

Who We Are

AtumIQ is a business consulting and intelligence firm providing AI-augmented strategy, marketing analytics, leadership development, process automation, ideation, funding strategy, and access to expert networks. Our website is atumiq.com.

If you have questions about this policy, you can contact us at: hello@atumiq.com

Information We Collect

Information You Provide Directly

We collect information you voluntarily submit through:

• AI Growth Audit form — business name, website URL, industry, marketing goals, monthly budget, and any additional context you provide about your business challenges.
• Contact and inquiry forms — name, email address, company name, and the nature of your inquiry.
• Consultation bookings — when you book through Calendly, you provide your name, email address, and any pre-call details requested. This information is handled by Calendly under their own privacy policy.

Information Collected Automatically

When you visit our website, we automatically collect certain technical data, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited, time on page, and navigation paths
• Referring website or source
• Device type (desktop, mobile, tablet)

This data is collected through Google Analytics 4 (GA4) and standard server logs.

Cookies

Our website uses cookies to improve your experience and analyze site usage. These include:

• Analytics cookies — Google Analytics sets cookies to track sessions, page views, and user behavior in aggregate. These do not identify you personally.
• Functional cookies — WordPress sets cookies to manage sessions and remember preferences. These are essential to site operation.
• Third-party cookies — Embedded content or tools (such as Calendly) may set their own cookies when you interact with them.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

How We Use Your Information

We use the information we collect to:

• Deliver and improve our AI Growth Audit and consulting services
• Respond to your inquiries and schedule consultations
• Send audit results, reports, and follow-up communications related to your engagement
• Analyze site performance and user experience using aggregated, anonymized data
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Third-Party Services

We use the following third-party services that may process your data:

Google Analytics 4

We use GA4 to understand how visitors use our site. Data is anonymized and aggregated. Google may process this data on servers in the United States. You can opt out using the Google Analytics opt-out browser add-on.

Calendly

Consultation bookings are handled through Calendly. When you book a session, you interact directly with Calendly's platform. Please review Calendly's Privacy Policy for details on how they handle your data.

WPForms

Our website forms are powered by WPForms. Form submissions are stored within our WordPress installation and are not shared with third parties beyond what is necessary to fulfill your request.

Hosting

Our website is hosted on a secured server. All data transmitted through our site is protected via SSL/TLS encryption (HTTPS).

Data Retention

We retain personal information only as long as necessary to fulfill the purpose for which it was collected or as required by law:

• Audit and form submissions — retained for up to 2 years to support follow-up engagements and service delivery.
• Analytics data — retained per Google Analytics default settings (up to 14 months by default).
• Consultation data — managed by Calendly per their data retention policy.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — request that inaccurate or incomplete data be corrected.
• Deletion — request that we delete your personal data, subject to legal retention requirements.
• Objection — object to how we process your data in certain circumstances.
• Portability — request your data in a portable format where applicable.

To exercise any of these rights, contact us at hello@atumiq.com. We will respond within 30 days.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

International Visitors

AtumIQ serves clients globally, including across Africa, North America, and beyond. If you access our website from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our site, you consent to this transfer.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please reach out: